AI Agent – Building a better social media generator to help SMB users boost traffic and revenue. @Atlasnova
AI Agent – Building a better social media generator to help SMB users boost traffic and revenue. @Atlasnova
AI Agent – Building a better social media generator to help SMB users boost traffic and revenue. @Atlasnova
AI Agent – Building a better social media generator to help SMB users boost traffic and revenue. @Atlasnova
CHALLENGES
CHALLENGES
SMBs want to use social media to attract customers and boost revenue, but lack time, multi-platform management skills, and trendy marketing knowledge
SMBs want to use social media to attract customers and boost revenue, but lack time, multi-platform management skills, and trendy marketing knowledge
To identify specific SMB pain points, I conducted qualitative analysis through user interviews, wrote code to perform quantitative analysis of Reddit reviews, and used competitive analysis to determine market positioning and design opportunities. I discovered SMBs want one-click generation, one-click publishing, all aligned with their brand voice.
To identify specific SMB pain points, I conducted qualitative analysis through user interviews, wrote code to perform quantitative analysis of Reddit reviews, and used competitive analysis to determine market positioning and design opportunities. I discovered SMBs want one-click generation, one-click publishing, all aligned with their brand voice.
SOLUTIONS
SOLUTIONS
Designed AI agent enabling AI-Powered content generation, customizable parameters, and unified campaign & post management for SMBs
Designed AI agent enabling AI-Powered content generation, customizable parameters, and unified campaign & post management for SMBs
Collaborated with co-founder, PM, MLE, and frontend team to create an opportunity matrix, considering user needs, VC innovation, data availability, API contracts, and model maturity to map out MVP for rapid market validation. Post-MVP received positive feedback with 71% repeat usage, leading to multiple iterations for improved user-friendliness. Below is the latest version.
Collaborated with co-founder, PM, MLE, and frontend team to create an opportunity matrix, considering user needs, VC innovation, data availability, API contracts, and model maturity to map out MVP for rapid market validation. Post-MVP received positive feedback with 71% repeat usage, leading to multiple iterations for improved user-friendliness. Below is the latest version.
IMPACTS
Impact of social media generator feature launch on AtlasNova platform
Impact of social media generator feature launch on AtlasNova platform
CONTRIBUTION
CONTRIBUTION
I led end-to-end design as a founding product designer for social media feature over 6 months, collaborating cross-functionally to deliver from concept through MVP to iterations
I led end-to-end design as a founding product designer for social media feature over 6 months, collaborating cross-functionally to deliver from concept through MVP to iterations
CHALLENGES
For better storytelling, I'll stop here - but feel free to reach out if you're curious about the full design journey! 😉
For better storytelling, I'll stop here - but feel free to reach out if you're curious about the full design journey! 😉
In the presentation, I will show more of how I tackled these challenges and the rationale behind my design decisions
In the presentation, I will show more of how I tackled these challenges and the rationale behind my design decisions
Takeaways
Something I learned from working for a startup!
Something I learned from working for a startup!
